OUR STORY
THE IDEA BEHIND MOONAH WEAR
The idea behind Moonah is to create high-quality and eco-friendly yoga wear both ethically and sustainably. We have chosen to both source and make all our items in Europe and to only use sustainable materials, such as ECONYL®, GOTS-certified eco-cotton and Pure Waste.
The name Moonah is derived from the word ‘Moon’, and serves as a reminder of the affect the lunar cycle has on us humans and the oceans.
Throughout eons of time, peoples across the world have worshipped the moon and gathered to celebrate it. Each phase of the moon’s cycle has a unique visual characteristic and spiritual meaning. Full moons represent completion and fruition, whereas new moons represent initiation and new beginnings.
The tides are at their highest and their lowest during the full and new moon. These moon phases are the most defining phases of the lunar cycle, and water (the element that governs our emotions) is transformed by its energy.
ECONYL®, which is one of our main fabrics, is derived partially form old fishing nets and plastic waste. The beauty in Moonah Wear is transforming waste into wear.
The ending of Moonah“-ah” stands for completion. Think of the sound “ahhh”, sighing out loud when you reach that feeling of fulfilment after having reached a goal or manifested, or even just after a yoga class.
Join us on the journey from waste to wear.
ABOUT THE FOUNDER, EVA ESTLANDER
I spent a big chunk of my twenties residing in a small beach town on the Pacific coast of Mexico. Living in such close proximity to both the ocean and jungle, I felt connected to the the cycles of nature, including the moon.
During my years in Mexico, I learned about the tides and how the moon affects the ocean. Simultaneously, I also noticed the immense amount of plastic in the water and how the tidal water brings it into the shores.
As yoga teacher, I have always felt a deep connection to the unseen realm. Aligning with the moon cycle is an important part of my spiritual practice.
After having relocated back to my Scandinavian roots of Finland, I felt called to craft something that would weave my appreciation for the moon, yoga, sustainability and spirituality into one.
My aim is to create timeless, yet functional yoga clothing in a way that does not harm our planet. I also want to inspire other women to follow their dreams and tap into the unseen world for support.
We are all capable of attuning with the moons energies and activating our inner power. Moonah Wear is here to remind you of that and celebrate your shine.
In addition to running Moonah Wear, I teach yoga, host workshops and retreats worldwide.
